24. LBR Talks Business

Understand your customers to maximize your business reach! Flowers and Cents, Willy Armellini, interviews Renato Sogueco of  Floriology.

The more you know about your customers and how they shop, the better. Take time to watch this episode as we unpack a great interview with Renato Sogueco from Willy Armellini – an expert on customer insights! You don’t want to miss out on valuable information like this when it comes down to connecting properly with your customers.

The first thing that stands out is Renato’s definition of “brand trust,” which he defines simply: ” consumers are willing not just tolerate but actively seek brands who share their interests.”