26. LBR Talks Business

Interview with Steve Dionne of Cal Flowers on behalf of That Flower Feeling

Something exciting is happening throughout the floral industry! The launch of That Flower Feeling has happened and Steve Dionne has shared insights on the why and how this movement came about.
What is it? Is a cooperative effort to get more Americans to enjoy more flowers, more often. From upscale florists, farmers’ markets, or grocery stores — as long as people are bringing home flowers regularly, that’s good enough for us.

Get access to That Flower Feeling:

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