Tips

Practical advice to help your business

Get Active With Social Media!

Because Facebook is so visual, it makes for the perfect place to show off your beautiful creations! Let your customers “see” what you have in your shop.

Add images and/or videos of new products – stems, plants and vases – new arrangements.

Unboxing what you just received will intrigue your audience. Let them see what is “just in!” or  “New!” so they feel like they are right there with you as you unveil your new products and special flowers.

Showing photos of a step by step arrangement or “ingredients” is fun for your customer to get some behind the scenes look at what you do. Everyone likes to be in on special secrets!

Go live with promotions or new arrivals; use your phone to stay connected to your customers.

If you don’t feel comfortable to be in front of the camera, just commentate from the back side giving tours and selling like you would if a customer came into your store.

Try live plant sales. Do shop tours with featured products. Have you tried Facebook Live? Click on link for a quick video tutorial for beginners. It’s easier than you think!

Short videos of your work make great content to share on Facebook, and can also be added to your YouTube channel.

You can also get clients to share images of your arrangements, giving you a testimonial for their Facebook audience.  It’s great to have other customers hear from one of your customers brag on the beautiful work that you do.

Every person who reacts to your post shows it on their News Feed, giving you more exposure.  Also, everyone who reacts to your page can be put into an engagement audience so you can re-target them later with more specific ads.

Remember to tag friends, use # hashtags that customer can promote and become a trend in your community.

And most of all, have fun doing this!

#SpreadSmilesGiveFlowers #LBRInspires

 

Here are some “ready-to-use Administrative Professionals graphics” for your social media pages!

1. Click on the ad you want. (You may need to use the “right click” on your mouse.)
2. Select “Save Image As” and save to your desktop or in another file on your computer.

 

 

 

 

 

 

 

Cape Primroses, also known as Streptocarpus or Streps

We are growing a batch of a new plant here at Len Busch and they decided to show their pretty faces a few weeks early!

They are Streptocarpus, also knows as Cape Primroses.  We consider this a trial plant, but we have some available now at the end of November.  To be honest, I didn’t know a THING about these plants.  I had to do “the google” to look them up!  It seems they have quite the following and aren’t always easy to find.

I had to go see them for myself and was impressed by their beauty!  From what I learned, their velvety, long green leaves and floral sprays that rise above the foliage create a stunning plant for a windowsill garden. Streps are known for their ability to bloom in low light.  It seems they thrive in Eastern or Northern windows.  It’s said that growing Streptocarpus plants is good training for African violets because their requirements are similar, but cape primrose aren’t as delicate.  A fun plant to give as as gift for the holidays!

this gardener has some great tips on care!
 

Read more at Gardening Know How: Streptocarpus Information: How To Care For Streptocarpus Houseplants https://www.gardeningknowhow.com/houseplants/streptocarpus-plants/care-for-streptocarpus.htm

Creating a Rustic Spruce Top Planter

Georgia gives us some tips on creating spruce top planters!

I always make sure my soil is loose and thawed. Make sure the container is filled to the top with soil to help support the stems that are going into the pot.  For this look I put the birch poles straight up and made sure they went into the soil about 6 inches. I took my spruce tops and used the tallest one in the center.  If there is a flat or sparse side, turn that towards the center of the pot.

Next comes the Norway Pine. I like the sturdiness of this green and the height that it adds to the center of the planter.   It helps to fill in nicely especially if the spruce tops are sparse. I use balsam or Douglas branches off of my trees to fill in around the base with white pine tips or boughs depending on the size of the install that I am doing to fill in as well.  For a bit of color variation in this look, I used oregonia to help separate the sea of evergreen color.

Once I have the planter nice and full with greenery, I like to start with my embellishments.  I used a sugar cone for this install.  I drilled (very slowly) using a small bit into the bottom of the sugar cone and then glued a hyacinth stick into the bottom.  I put the sugar cone a bit to the right knowing I was going to put dried hydrangea in as well.  Magnolia came next, I centered a larger piece straight up in the center of the pot in front of the birch poles and then tucked a piece to the left to balance the sugar cone on the right.  I put my sugar cone and magnolia in first because they are beefy and I didn’t want them to crush my hydrangea. I added red painted branches in the center with the birch poles, this helps to draw the red color throughout the arrangement.

I cut long stems of hydrangea once they are dried and use them in my winter planters.  Choose ones with thicker stems, enter them into the soil gently, and they will stay just fine.  Nestle them in the arrangement.  I also like to spray them with a good coat of Aqua Net hairspray!

 

My color scheme on this look was browns and red, a more modern rustic color scheme. Berries and red painted yarrow are next.  I tucked them in as groupings of red.  Not groupings of element, but groupings of color.  This gives visual interest the design. I love using terra cotta painted seeded eucalyptus as a brown tone in this look.  I tucked it where my eye told me a splash of brown was needed.  This color and the texture help to give dimension to the pot.  Using various different textures of greenery gives you a professional look, you want to use greens with different tones and textures to give dimension and visual interest, which is key to a lovely looking pot.

Finally, I heated my cup of tea and enjoyed!

 

A Fall Wreath How-to

We are having our wreath class tomorrow. For those of you that weren’t able to attend, here is a great tutorial of a fall wreath you can create at your stores! The faux stem cutter Sandy uses is AMAZING!

Fall Gather Collection – an arrangement using rich tones

Fall Gather Collection – an arrangement using rich tones

 

Watch Sandy as she showcases our Fall Gather Collection. Here you will see the use of on-trend dried botanicals mixed with this year’s Patone Color of the Year – Living Coral!

These textural contrasts of Waxy Hypericum, Spiky Eringium, and Tropical Leucadendron create interest within the composition that your customers will love!

LBR Care & Handling 101 – Lesson 1: Sanitation

How Can Sanitation Save Hundreds of Dollars a Year?
If you ask most in the floral industry how often we clean our flower containers, the response is usually, “not often enough.”  Developing a sanitation program and sticking to it can save you hundreds of dollars a year!!

Why

If not kept in check, bacteria, mold and fungi clog stems, interfering with hydration, food uptake and flower development and longevity.  They also devour stems, foliage and flowers creating an unsightly, contagious mess.

What

Buckets, cooler walls, coils, and floors, design benches and tools – the list of what needs effective sanitation seems endless at times, but will pay off in the long run.

When

Sanitation tasks should be handled on a routine basis.   

Buckets and Vases should be cleaned AFTER EVERY USE

Carts and design counters should be sprayed with a cleaning solution and wiped down once each week. While you’re at it, wipe off knives and other tools. 

If you soak your foam in a bucket, change the water at least daily. Scrub the bucket before adding more water.  Ceilings, floors and your cooler’s walls should be sprayed and wiped down quarterly. 

How

A common misconception is that Chlorine Bleach is a good choice for shop sanitation.  However, once chlorine bleach is diluted in water, it will lose effectiveness within 24 hours*.  Plus it’s corrosive to skin, reactive with other chemicals and definitely does not smell like roses.    A much better choice is one of the solutions created specifically for the industry.  These solutions have a residual effect – they continue to kill bacteria for days after treatment.    One solution that we recommend is  Floralife Cleaner (DCD).

Buckets & Vases:  At first you may need to scrub the insides to loosen any residue, with continued use of these solutions, the need for this will go away since the residual effect will prohibit the residue from forming in the first place.  If you have ample sink space, dedicate one sink to be the “dunk” tank – or a plastic storage bin works well too.  Fill the sink/container with solution mixed to manufacturer’s instructions.   Simply dunk the bucket or vase in the solution and set upside down to dry.   Stack clean buckets and vases upside down (dirty ones right side up).  

Tools, coolers, other surfaces:  Mix your cleaning solution at the recommended strength in a spray bottle.  Make sure to label the spray bottle with stickers provided by manufacturer.   Spray surfaces well and wipe with dry cloth.