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Petal It Forward
October 20, 2021 @ 8:00 am - 5:00 pm
Once a year, floral industry businesses organize their teams to surprise unsuspecting strangers with bouquets of flowers. Those strangers are then encouraged to keep one bouquet and share the other, spreading good cheer and brightening people’s days throughout the country. In 2020, florists in 44 states, Washington, DC, and Canada adapted the event to the COVID environment. With restrictions lifting, there will be even more opportunities to be creative with your shop’s approach this year.